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William Hill sponsored, amongst other events, the King George VI Chase for seven years and its relationship ended in the wake of new sponsorship rules. The new system is expected to bring about more parity between the profits of the betting firms and the amount of money that is transferred to British Racing.
Under current UK legislation, the Betting, Gaming and Lotteries Act as amended , off shore digital betting firms are not covered, which means these companies are not required to pay levies to British Racing. As it would take some time for the legislation to be amended, the BHA views the ABP system as a way to circumvent the limitations of the Act as amended. Currently, 32Red, bet and Betfair are ABP, as they either pay the levy on their offshore digital businesses or have entered into sponsorship agreements in lieu of the levy, but provide for an equivalent sum.
Ascot, another independent racecourse, lists Skybet, Seanie. The sponsorship of sport by betting firms raises a number of issues. The first issue is whether, from the point of optics, it is damaging the reputation of sport. In a similar way, tobacco companies sponsored sports events in the past and the incongruity became apparent over time. Whilst it is accepted that people bet on sports, the sponsorship of sports by betting firms may be a step too far, especially in sports, such as association football and cricket, which have been the subject of match-fixing associated with on-line betting companies.
However, it is becoming more normalised for betting firms and online casinos to be associated with sports and sporting events as major sponsors of them. This association seems to undermine the Corinthian ideal as espoused by Edward Grayson. Grayson was very much swayed by the sportsmanship that epitomised amateur sport in the mids Sport and the Law 3 rd ed. London, Edinburgh, Dublin, , at p. The new deal will see Betfair contribute an agreed percentage of its racing revenues from its exchange and sportsbook for three years from April Up until April , Betfair will continue to contribute under its existing five-year funding commitment with British Racing.
The first year of this ABP deal will then replace the fifth and final year of the existing commitment, which was due to expire in March Those companies that sign up under the new rate card — Betfair being the first — will benefit from the full range of advantages associated with being an ABP, including use of a kitemark and promotional benefits as part of a marketing campaign to be rolled out across the sport.
They will also have the opportunity to negotiate preferential commercial arrangements with participating racecourses including access to sponsorship opportunities, Wi-Fi provision and wider promotion. Those racecourses currently signed up are those within the two largest groups, Arena Racing Company and Jockey Club Racecourses, and the five Scottish tracks. They clearly value our sport and recognise the interdependence between Racing and Betting, as well as the benefits associated with being an Authorised Betting Partner, in particular from the commercial parties in British Racing that are signing up to the model.
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Premium statistics. Read more. In , the BHA had a total income of approximately In , there were , people in England alone, participating in equestrian sports on a monthly basis. You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show detailed source information?
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Register in seconds and access exclusive features. Full access: To this and over 1 million additional datasets Save Time: Downloads allow integration with your project Valid data: Access to all sources and background information. Whilst it is accepted that people bet on sports, the sponsorship of sports by betting firms may be a step too far, especially in sports, such as association football and cricket, which have been the subject of match-fixing associated with on-line betting companies.
However, it is becoming more normalised for betting firms and online casinos to be associated with sports and sporting events as major sponsors of them. This association seems to undermine the Corinthian ideal as espoused by Edward Grayson. Grayson was very much swayed by the sportsmanship that epitomised amateur sport in the mids Sport and the Law 3 rd ed.
London, Edinburgh, Dublin, , at p. Modern sport was, according to Grayson, beset by violence and ungentlemanly behaviour. However, Grayson did have a point. It seems, therefore, that the sponsorship of sport by betting companies, despite the views of Grayson and others, is here to stay! The Journal Global Sports Law and Taxation Reports feature: articles; comparative surveys; commentaries on topical sports legal and tax issues and documentation.
EU Competition Law and Sport. Sports TV Rights and their commercialisation. Labour Law and Sport including eligibility and transfer issues. Doping and its Financial Consequences. Tax Treatment of Sports Image Rights. Tax Residence of Sports Persons. Tax Treatment of Sports Marketing Agreements. Double Taxation Issues. VAT Issues. The Editors Managing editor Dr. Rijkele Betten Consulting editor Prof.
Ian S. Editorial board Prof. Mario Tenore Maisto e Associati, Milano.
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In recognition of their support, betting operators are able to use the ABP logo and become eligible for any additional benefits that supporters of the scheme choose to offer to ABPs. Like any new website you might come across things that need fixing, please let us know and we will get these resolved as quickly as possible.
In the meantime, we would love to hear your feedback. Email us at info britishhorseracing. Welcome to our new website! We hope you enjoy the new site. Another noted that several Irish racetracks had contacted the firm about other openings in the wake of the news. Nothing has changed since then. They assert that Betfair and Bet are two of the three biggest online markets for horserace betting and that the deals with those operators will return more to the sport than would have been gained if the proposal from the betting side had been accepted during recent negotiations.
The fact that not all racecourses are on board with the ABP scheme threatens to undermine its power and again there is no sign of imminent progress here. The tracks run by the Jockey Club and ARC as well as the five in Scotland have signed up but others like Ascot and Newbury remain aloof more than a month after the initial announcement. They will also have the opportunity to negotiate preferential commercial arrangements with participating racecourses, including access to sponsorship opportunities, Wi-Fi provision and wider promotion.
Topics British Horseracing Authority. Horse racing Sport betting news.